The Times on Search Engine Optimisation
The Times have written a piece on the search/SEO industry, how its infiltrating mainstream marketing budgets and Search Optimisations’ importance in the current marketing landscape:
http://www.timesonline.co.uk/newspaper/0,,176-2320062,00.html
Whilst it’s interesting to read from an outsiders perspective, anyone with a passing knowledge of SEO (and penchant for pedancy) will be able to pick many holes in it
Needless to say, a forum thread has been started at Search Engine Watch - Let the public humiliation begin…
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August 30th, 2006 at 2:56 pm
As poor as some of the statements may be in that article, overall I think it’s constructive to the SEO industry. Marketing budgets are usually around 15% of turnover and when you think of the turnover of some companies, that’s a massive amount. Seeing SEO grow as part of that budget will be a good thing for the professional industry.