Backlink feature added to Google Webmaster Tools
The Google team have added a great new feature to the Google Webmaster Tools. The Links tab which has been added to the top nav in the GWT console allows you to view internal and external backlinks to your site(s).
Google’ link: command has been unreliable for some time, often returning a very small subset of the backlinks to a page. This new tool not only shows you links to your site by page, but also splits out the internal links (ie; your sites own internal link structure) from external links.
Be warned, as with the link: command, the list includes links that are marked rel=”nofollow” and therefore carry no weight (at least not in the conventional SEO sense). As Matt Cutts stresses in his post on the subject:
Do not assume just because you see a backlink that it’s carrying weight.
The tool also allows you to download these links as a CSV file so you can do your own thang’ with them.
Login to your Google Webmaster Tools to see this in action or find out more about the Google Webmaster Tools by watching this Matt Cutts vid:
Technorati Tags: backlinks, SEO, Matt Cutts
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