The Email Standards Project

The Email Standards Project The Email Standards Project has been launched to highlight the need for consistency across email clients. Anyone who's ever had the misfortune of producing html email campaigns will know the pain involved in getting a consistent look across the many possible clients. I blogged back in January about how bad Microsoft Outlook is at rendering html email and whilst Outlook is probably the worst, it certainly isn't the only offender.

The standards project features a great lookup chart down the left of the homepage, highlighting all the major email clients and how well they rate for standards compliance - as you can see, Outlook 2007, .Mac, GMail and the nightmare Lotus Notes receive the shameful red "poor" tag.

If you have a blog/site and are into this kind of thing, do a post about these guys, give them a backlink and get involved, the higher a profile they have, the more likely it is that the biggest offenders will do something about their shoddy products.